On hold music and voice-over needs to be mixed correctly, otherwise it can become needlessly irritating. It never ceases to amaze me that some very large companies get this so wrong. I have just been on hold for about 20 minutes and as a producer of on-hold packages I am very aware of the issues. […]
Telephone Audio, Getting the Most from IVR and On Hold Marketing
IVR is short for Interactive Voice Response, an automated system that uses a touch response telephone to direct your call. You will have one of these if you have multiple departments with lots of incoming calls. 60% of callers put on a silent on-hold hang up within 40 seconds and callers put on-hold with information […]
