Let me tell you a story that will convince you that Royalty free music is by far the better option for using in your online video.
I posted a tweet recently that reminded me of a conversation I had not so long ago. My client, who has given me permission to tell this story, purchased a royalty free music track from us to use in his promotional videos and he was very annoyed that he was having to do them all over again.
Yes, that is right. He was producing all of his videos for the second time, more precisely, he was paying his staff to re-produce and re-upload them. Quite simply he had mixed a mainstream music track behind his voice to give his video that extra bit of professionalism. They did sound good, but unfortunately he had no permission to use the copyrighted track.
Initially, this was not a problem for him as he saw that everyone else was doing it and getting away with it, however, not so long ago YouTube changed this when they introduced YouTube Content ID.
This is basically where a copyright owner can register their content with YouTube so that Youtube’s system will automatically recognise it as copyrighted material. The copyright owner can opt to block the content completely or to monetise it. I am sure you have seen those videos… the ones with no soundtrack or the ones with adverts displaying, well, that is the result of the content ID system.
Well, my client was upset as all of his videos had no soundtrack and he was now having to re-produce them with a royalty free track and re-upload them to YouTube.
In my opinion, this will become common place on other video platforms in the future.
If you are thinking of using copyrighted music, take my advice and invest in a royalty free music track today. It will save you loads of time / money in the long-run.
More about YouTube’s content ID
Related Articles on Others Blogs
- Bogus Copyright Claim Silences Yet Another Larry Lessig YouTube Presentation (Mike Masnick/Techdirt) (techmeme.com)
- Japanese Collection Society Wants To Charge You For Tweeting Lyrics (techdirt.com)
- Google shakes empty YouTube piggy bank (go.theregister.com)
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